Objective: Expanding Digital Presence & Driving Scalable Sales
An established offline brand sought to expand its presence into the online D2C market, leveraging digital channels to generate high-quality sales and improve brand visibility.
Challenge: Building a Digital Identity from Scratch
- No prior online presence, requiring the brand to build trust and awareness with a new digital audience.
- Needed to develop an efficient full-funnel strategy to attract, engage, and convert potential buyers.
- High competition in the supplement market demanded differentiation in messaging and positioning.
Solutions Implemented
1. Full-Funnel Facebook Strategy
We implemented a structured full-funnel approach that efficiently nurtured a larger audience base, driving higher consideration and conversions.
- Top of Funnel (TOFU): Built awareness through educational content and brand storytelling.
- Middle of Funnel (MOFU): Targeted engaged audiences with product benefits and comparisons.
- Bottom of Funnel (BOFU): Retargeted high-intent users with limited-time offers and urgency-driven messaging.
2. Creative Testing for Maximum Performance
We experimented with various ad creatives, messaging formats, and call-to-action (CTA) strategies to identify the most effective content that drove engagement and conversions.
- Used carousel ads, static images, and video ads.
- Highlighted key USP-driven messaging (e.g., “Flat 41% Off”, “Get a Free T-Shirt”).
- A/B tested different colors, text overlays, and ad placements.
3. Data-Driven Media Optimization
- Analyzed audience clusters using engagement and purchase intent data.
- Refined targeting to focus on high-LTV (Lifetime Value) customers.
- Optimized ad spend allocation to ensure maximum ROI while maintaining cost efficiency.
Results Achieved
🚀 29x Revenue Growth
📈 366% ROAS Improvement
Performance Metrics Comparison
| Metric | July 2023 | August 2024 |
|---|---|---|
| Amount Spent | ₹47,810.64 | ₹255,177 |
| Purchase ROAS | 4.38 | 29.36 |
Key Takeaways
- Strategic full-funnel marketing significantly boosts conversion efficiency.
- Creative testing helps optimize engagement and sales performance.
- Consistent data analysis enables scalable and sustainable revenue growth.
By implementing a data-driven and structured approach, One Science Nutrition successfully transitioned into the digital D2C space, achieving high profitability and customer loyalty.
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