The Brief
When we started working with brands like Greenex Nutrition, Your Whey, and One Science, the goals were clear:
They had great products — certified, lab-tested, and already selling.
But they needed something more: visibility, trust, and people talking.
That’s where influencer marketing came in.
What We Did
We built an influencer ecosystem that wasn’t just about follower count, it was about genuine creators, real results, and content that clicked.
- We partnered with a mix of creators, from nano and micro-influencers doing barter deals to well-known fitness names on paid campaigns.
- Brought in familiar faces like:
- Vashu (MTV Roadies) – a name that resonates with fitness and raw authenticity
- Aashika (Roadies fame) – energetic, bold, and followed by the Gen Z fitness crowd
- Vashu (MTV Roadies) – a name that resonates with fitness and raw authenticity
- Managed everything end-to-end: creator shortlisting, scripting, coordination, timelines, briefs, and final deliveries.
From unboxings and gym-use clips to personal product reviews, we created content that actually mattered to the audience.
- Rolled out 500+ influencer collaborations across campaigns.
- Helped brands scale awareness without massive media spends by cleverly mixing barter and paid strategies.
- Greenex Nutrition began getting recognised as a community-first brand — one backed by athletes, not just ads.
- Your Whey saw a jump in organic search and product inquiries after the influencer push.
- One Science got the buzz it needed for its new product launches, all backed by timed creator content.
Why It Worked
- We didn’t just chase numbers — we focused on creators who were authentic and aligned with the brand.
- We knew when to go paid and when a barter deal would do the job.
We had a finger on the pulse — from gym reels to trending fitness formats, we knew what would work for the audience.