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Fitlethics: Scaling Quality Sales Through Data-Driven Marketing

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  • Fitlethics: Scaling Quality Sales Through Data-Driven Marketing
  • April 2, 2025
  • eikova.in
  • 27 Views

Our Mission: Reaching the Right Audience, Maximizing Growth

Our goal was to generate high-quality sales while maintaining a threshold on conversion quantum to meet and exceed monthly targets.

Strategic Approach

  • Data-Driven Campaign Structuring: Leveraged two years of insights to define high-performing clusters based on interest & product segmentation for optimal conversion rates.
  • Product-Specific Messaging: Created display ads with targeted mobile-optimized landing pages, ensuring high quality scores and efficient campaign performance.
  • AI-Powered Conversion Optimization: Integrated a conversion scoring model in Shopify to refine audience targeting and maximize quality conversions.
  • API & Media Optimization: Developed APIs to push campaign scoring data to a media optimization tool, ensuring continuous improvement in conversion quality.

Results: Delivering Measurable Growth

✅ ₹13 Lakh+ Sales in just 2 months
✅ ₹3 Lakh Spends generating a high ROI
✅ 8% ROI, optimizing both efficiency & revenue growth

🚀 Want to Scale Your Brand Online? Let’s Talk!

If you’re looking to increase your ROAS and revenue, we can help! Contact us today for a tailored growth strategy.

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